CUTWATER SPIRITS
Cutwater is a canned cocktail brand that is a member of the AB InBev Beyond Beer family of products. As the RTD category has scaled significantly within recent years, my team at JKR was tasked with refreshing Cutwater’s brand identity, architecture, and packaging.
In addition to simplifying Cutwater’s skimmer logo, we also redesigned over 25+ SKUs of primary and secondary packaging, applying bold colors and fresh illustrations to each SKU.
︎︎︎ Design
︎︎︎ Illustration
︎︎︎ Art Direction
︎︎︎ Illustration
2023
︎︎︎ Illustration
︎︎︎ Art Direction
︎︎︎ Illustration
2023