MLB ALL-STAR WEEK 2024
MLB’s All-Star Week is an annual event that celebrates the League’s most decorated players from all 30 club organizations. Hosted at Globe Life Field in Arlington, TX, All-Star Week featured a series of events and community activiations including Celebrity Softball, Red Carpet, and the renovation of the Boy’s and Girl’s Club of Greater Tarrant County, Texas. My team was responsible for designing this year’s All Star Week brand identity as well as all print assets ranging from stadium signage to press credentials. This year’s identity paid homage to Texas’s distinctive history and culture by integrating visual elements nodding to cattle farming, cowboy culture, and desert terrain.
︎︎︎ Brand Identity
︎︎︎ Art Direction
︎︎︎ Design
2024
︎︎︎ Art Direction
︎︎︎ Design
2024
