THINK COFFEE
Think Coffee is an NYC based brand with nearly two dozen cafes in the U.S. and South Korea. My team at ROOK/NYC redesigned Think Coffee’s identity and packaging via the application of a bold, san-serif typeface, dynamic logo system, and custom-made illustrations and icons. The brand identity is bold, friendly, and joyful, celebrating the brand’s mission-driven work and neighborly persona.
︎︎︎ Design
︎︎︎ Packaging
2022
︎︎︎ Packaging
2022
